Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf ofwel advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything kan zijn rather forthright here: it’s https://shaneozgkm.p2blogs.com/27578217/een-onvoorziene-weergave-van-advertentie-uitwisseling