The PESTEL analysis mentioned Beforehand checked out the macro environmental components influencing small business, but not the microenvironmental things. One of many microenvironmental aspects are competitors, which happen to be dealt with by a competitor analysis. The Rivals analysis of Frasier A looks at the direct and indirect competitors https://stanfordcasestudysolution66302.worldblogged.com/40825973/detailed-notes-on-stanford-case-study-solution