The use of mystery shopping data provides measurable ways for businesses to assess service quality and operational performance. According to realitybasedgroup, companies apply structured shopper programs to observe how employees respond to actual customer interactions. The collected data is used to evaluate service delivery, consistency, and adherence to company standards. This method... https://www.realitybasedgroup.com/wp-content/uploads/2016/07/MysteryShoppingQuickStartEbook.pdf